Horsena is an Italian brand of horse-riding equipment, distinguished by a profound willpower of innovation and versatility. The brand belongs to Benetti Hub Ltd, a society which is involved in the design, engineering and production of horse-riding products. Though the company is a “start up” of 2021, it boasts a deep knowledge in the equestrian market, and this is because the person who leads it has always worked closely with horses, both on horse-back and industrial level.
Born and raised in the family business, Chief Executive Officer of the society is Vittoria Benetti, who has learnt the values and necessary skills to achieve products that contribute to the well-being and improvement of the horse and rider’s athletic performance.
Horsena represents the evolution necessary in an ever growing market such as horse-riding.
Today the rider finds himself facing a vast range of products, often non-performing, finding difficulties in the choice of the product that truly benefits the horse. Horsena aims to fill this gap, as a matter of fact the evolution consists in finding authentic and concrete answers to the needs of the horse and rider, and aims to improve the well-being and performance of them both.
Horsena points towards the B2B international market that understands both the wholesalers and the retailers.